Customers don't require that all of the fanciest features be present on a simple e-commerce site, but there are certain things that need to be in place so that you can project a sense of trust.
The first, and most obvious area to focus on is the look and feel of the website. Specifically, customers will notice unclean layouts, typos, grammatical errors, and dated information.
Having these types of errors on a website is akin to having cockroaches in a restaurant. For instance, take a look at the opening paragraph on the scootertronics website:
The introductory paragraph of this site- likely the first interaction potential customers have will have with your business- is riddled with misspellings and grammatical errors. Having two unique misspellings of the word "riding" does not instill confidence in a potential customer. If you can't take two minutes to use a spell checker, what does that say about your ability to be thorough and competent in dealing with customers?
Customers won't expect poetry with every written word, but the basics do matter- even if your business is known for its skills with tools other than computers. If you can swing it, get an editor to read through your copy. If it's not in the budget, try bartering: I'd fix these mistakes for a free tune up or oil change every once in a while. At the very least, copy and paste your text over to Microsoft Word and eliminate all red and green squiggles.
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